Mike Anderson, Author at The Rikess Group Mike Anderson, Author at The Rikess Group

Missed Reconditioning

Tuesday, 09 January 2018 by

After decades of automotive experience, the used car business still remains to me the most exciting aspect of the industry. I can’t find a department within a dealership that is not directly impacted by a healthy used car department. And at a time when the SAAR may be plateauing and dealership margins continue to be

Points of Friction

Tuesday, 07 March 2017 by

Points of Friction…OUCH! We’ve all been to stores where: …What you saw online—or were promised online—isn’t available on-site …  You can’t find what you’re looking for, or find someone knowledgeable and friendly to help you …  The website is information-rich and pressure-free, but in-store personnel make up for their lack of knowledge by being smarmy

Software sans Process

Tuesday, 07 February 2017 by

Software sans Process   Like apple pie without vanilla ice cream, a Bugatti Chiron without fuel, a saw without teeth ok, ok, enough. As I come home from NADA, I am struck by the volume of innovative software solutions available to change the way vehicles are sold and serviced, enhance the dealership experience, and otherwise

Three Strategic Questions

Sunday, 22 January 2017 by

In an industry that has been reluctant or resistant to change, the automotive arena has become a frenzy of change moving at light speed. Hardly a day goes by that dealership leaders do not receive a call or read an article about a new technology or process designed to improve their dealership business model. So

The New Definition of Closing

Monday, 03 October 2016 by

According to Call Source, 80% of prospects contact a dealership before coming in—by phone, email, lead form, text or chat.  So when do you really close a sale? I believe the real close today starts before the prospect even visits your dealership; it begins with those initial telephone and Internet contacts.

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