Author name: Michael Anderson

The New Definition of Closing

According to Call Source, 80% of prospects contact a dealership before coming in—by phone, email, lead form, text or chat.  So when do you really close a sale? I believe the real close today starts before the prospect even visits your dealership; it begins with those initial telephone and Internet contacts. Because the close begins

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You’re Probably Looking For the Wrong Salesperson, or, How to Find Your New Horses

When asked “what is your biggest challenge?”, the vast majority of Dealers will say, “finding qualified sales associates!” Unfortunately, most Dealers don’t have a clear idea of how to find the right sales candidate for today’s marketplace.   Compounding the problem is that they employ an old-school compensation plan. The majority of Dealers are still looking

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Hiring Gen Y

About Gen Y: Gen Y are in there 20’s through early 30’s. They are buying 27% of new vehicles sold; by 2020 it will be 40% making them the largest generation of auto purchasers. Social media and review sites in particular, are how they decide what cars to buy and where to buy them. They

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