Mike Anderson — President of The Rikess Group “One of the advantages of a process that I always want to get a client to understand is that solid processes are measurable.” This is the 6th in a series of 6 articles that will outline the SPoC roadmap: Part 1: What is SPoC? Part 2: […]
Part 6 – Single Point of Contact Selling: Execute Continued Read More »
Mike Anderson — President of The Rikess Group “We are not here for the comfort of the F&I team, this is ALL about the guest.” This is the 5th in a series of 6 articles that will outline the SPoC roadmap: Part 1: What is SPoC? Part 2: The Beach Part 3: Prework Part
Part 5 – Single Point of Contact Selling: Execute Read More »
Mike Anderson — President of The Rikess Group “Tell me how you are going to pay me, and I will show you how I am going to behave.” This is the 4th in a series of 6 articles that will outline the SPoC roadmap: Part 1: What is SPoC? Part 2: The Beach Part
Part 4 – Single Point of Contact Selling: “Pre-Work” Continued Read More »
Mike Anderson — President of The Rikess Group “Choose the right technology and vendor partner to meet the desired outcome, not for today but for the future.” This is the 3rd in a series of 6 articles that will outline the SPoC roadmap: Part 1: What is SPoC? Part 2: The Beach Part 3:
Part 3 – Single Point of Contact Selling: “Pre-Work” Read More »
Mike Anderson — President of The Rikess Group “I have spent my professional automotive career focused on approaching processes from the consumer’s point first, these topics are derived from this philosophy.” This is the 2nd in a series of 6 articles that will outline the SPoC roadmap: Part 1: What is SPoC? Part 2:
Part 2 – Single Point of Contact Selling | Establish Goals, Reap Benefits Read More »
Mike Anderson — President of The Rikess Group I would like to tell you why YOUR dealership needs a 21st-century sales solution and why Single Point of Contact (SPoC) IS THAT sales solution. This is the 1st in a series of 6 articles that will outline the SPoC roadmap: Part 1: What is SPoC? Part 2:
What is Single Point of Contact (SPoC) Selling and Why Does My Dealership Need it? Read More »
From the beginning of time we have all been taught how important it is to complete a needs analysis or qualify your prospects. I am in complete agreement with this issue. In today’s market, knowing that the customer has done a significant amount of research in advance of visiting the dealership, the “Needs Analysis” has
The “Why” Behind A Complete Needs Analysis – Part 1 Read More »
By Mike Anderson The road to the sale has shifted from a one-way road without passing lanes to a fast-paced highway with many on and off-ramps that allow the driver to enter and exit where and when they choose. Throughout my 35-year career, I have experienced anywhere from as few as 8 to as many
The Road to Today’s Sale Is Now A Highway… Read More »
Franchised dealers have worked tirelessly to adapt to changing consumer preferences and to utilize new commerce tools. It’s what’s gotten them ready to handle the wave of delayed first-vehicle purchases, and it has them very well prepared to serve the needs and wants of generations to come. By Peter Welch, NADA President and CEO Over
Clicks, Bricks And Trust: Why the Dealership Matters to Every Generation Read More »
Tyron, GA (July 15, 2019) — Mark Rikess today announced the completion of his transfer of ownership of The Rikess Group (TRG) to his partner of six years, Mike Anderson. Rikess founded TRG in 1989 to help auto dealers improve customer satisfaction and business profitability through transparent, negotiation-free selling processes. Since then, TRG has continued
