With the aspect of more and more electric vehicles on the horizon, as well as autonomous self-driving vehicles, hitting the roadways in the not-so-distant future, the fate of traditional auto dealerships as we well know it, might be on the decline. Electric vehicles may require less maintenance, which could put a damper on profits in the service area, while self-driving vehicles could create an influx of ride-sharing services and a decrease in automotive sales.
A recent article in Automotive News discusses these issues at length, and while billions are being spent by numerous automakers on self-driving vehicles, the article does state that today’s dealerships can take steps to survive in the electric and autonomous automobile age.
First and foremost, dealers should embrace today’s technology to improve their overall sales. They need to focus more on digital marketing strategies than traditional avenues. In addition, dealerships need to improve their customer experience, as well as create more transparency in the car deal, providing their customers with a happy and content experience. This could result in customers wanting to leave positive reviews about their sales experiences. Dealers must also work to attract and retain caring, career-minded staff members.
Whether your dealership is looking to transition to a more transparent price platform, focus more on digital marketing or recruit new career-minded staff members, The Rikess is here to assist you every step of the way. Our comprehensive programs, including digital dealership training, negotiation-free selling programs, and lead handling and training, will take your dealership to the next level to maximize your potential. No matter if you have one store or twenty, we’ll customize a plan for you that works for you.
To learn more about our one-price selling and digital sales training programs, contact me via email at manderson@rikessgroup.com; or by phone at 404-805-5009